How I Learned To Drive Roadshow notes 1

We planned a roadshow for TOS to raise funds as well as to publicise HILTD today, at Pusat Bandar Damansara (PBD). The intention was to set up an area opposite Menara Millenium (as it had decent office crowds) and put up a show - skits, mimes, physical theatre, tableaux, whatever theatre-/arts-related that could draw interest from a crowd. We'd have some performers doing the show, and some sandwich-board wearing people going around talking about the show and collecting donations.
We started with some difficulty - a couple of performers cancelled 25 minutes before we were to meet for briefing, and we almost gave up for lack of participation. After some brainstorming, we decided to proceed with just the sandwich boards and 1 money-collector - if nothing else, get the word out there about the show. And so we did.

We made 2 rounds around PBD handing out leaflets about TOS and the show, and me banging away at the metal pail with coins. Rhythmically lah. We found that it was really effective at generating interest in the show, while not so conducive for getting money - after all, who wants to be approached randomly or during lunch for donations? We then proceeded to set ourselves up at an open square in the middle of PBD, initially to rest.

We then proceeded to do tableaux to make use of the space and our time there. With our sandwich-board clad people spread around and me with the donation pail, we made poses and stood rather still for interminable amounts of time until we decided to change positions, in synchrony. More or less. And we had Nick Chin (who joined us at some point) go around and explain the situation to random onlookers, many of whom proceeded to pop a donation into the pail. Great job Nick!

We didn't make all too much, but I think we did a good job in getting the image of HILTD into people's minds. And we got the attention of a marketing company based there. And some encouragement from passersby. Lots of valuable experience, too.

So what did we learn?

• sitting still and asking for donations is better than going around demanding it
• putting on a show (even if a very still one, like a tableau) is worth a donation
• sandwich boards are better still than moving
• Malaysians aren't used to impromptu shows, so having someone explain it helps lots
• people enjoy shows and this kind of free entertainment

Some ideas for the next one:

1. Spread out tableaux with a nominated caller (to call out changes or even themes), a money-collector and leaflet / postcard distributors. Some of the performers will wear the sandwich boards. "Explainers" will go around the crowd and tell them that it's okay to take the leaflets and postcards and give donations, and talk about the show.
2. Lined-up mime show with a nominated caller + money-collector - every time someone donates, the caller will call out a word or emotion or a phrase (eg "Thank You!", "Joy!", "Selamat Hari Raya!") and the mimes will change position to reflect it one-by-one, Mexican-wave style. Another option is for the donor to pull up a list of lines from the script (eg "For blue balls") and the caller read it out, for the mimes to perform. We could even do that as a "selective pricing" thing - RM10 donations means a script read, or whatever.
   
3. TO BUILD A CROWD: we have 1 or 2 music-making instruments (ideally percussions) at the central location making some music. We could have some physical theatre going on. Then people with sandwich boards and leaflets/postcards could begin at far ends of the location and slowly make their way to the centre, informing people of a show. We could have a nice climax once all the sandwich-boards are there, culminating in a tableau that segues perfectly into the next show.
4. Physical theatre: we could have fluid sessions of these - nominate a director, who then nominates a musician, and then tells a story. Eg I could go, "Alfred, take the drum; Kelvin in the centre. You are in a jungle... now, Amelia jump in - you're a gorilla wanting to scare Kelvin away." etc etc.

Oookay that was much longer than expected. Anyway interesting day.

(extracted from my blog here)